Relance: Compress
This one is a shameless self-promotion as I am the Art Director responsible for this TV Advert for Relance, a new Portuguese magazine covering various subject matters, such as Design, Fashion, Architecture, Food, etc. One of the reasons I have been so busy, and haven't been able to post much. Hope you guys like it. Do give me your feedback and let me know what you think. The concept of the ad is that the subjects are being compressed into the magazine. We had a purpose built machine to smash the objects, and then we filmed them with a special high speed camera, which I'm sure some of you guys already know, called Phantom . This impressive camera films at 1000fps in High Definition. The process was a lot of fun and very unpredictable. You just want to keep smashing stuff and trying new things. Voice over says: "A mindful look at everything contemporaneous." Credits: Agency: Uzina (Lisbon, Portugal) Creative Director: Gustavo Suarez Art Director: André Breda Copywriter...