Can you handle the rich life?
Credits: Agency: Redurban , Amsterdam (Netherlands) Director: Tim Oliehoek Via: Adverblog
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Ecko Red
Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone. Credits: Advertising School: Design Factory International , Germany Tutor: Michael Hoinkes (He Said She Said) Creative: Benjamin Busse Via: adgoodness / Ads of the World
Sporting: Interactive Movie to sell their season tickets
Reads: The season is about to start and mister Paulo Bento is worried. The season’s success is up to you. Insert your data and fix this problem now ! Description: For the last few years Sporting has been selling their Gamebox pack with season tickets, every year the sales have been growing steadily. For the 07/08 season, to achieve a more widespread interest with a better ROI, Sporting focused on the Internet and mobile marketing along with the TV advert. Through an interactive video, users can place their name and phone number to receive a call by Sportings' coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel. Credits: Agency: DraftFCB Lisbon (Portugal) Creative Director: Duarte Pinheiro de Melo Art Director: Bruno Mota Copywriter: Marcos Drummond Production: Garage Film...