Swapping Shirts with Strangers
Awesome viral/guerrilla/action/PR stunt, whatever you want to call it, for the new Adidas Ajax football shirt . By TBWA\ (I'm guessing Amsterdam) Via: The Arab Aquarius
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Nike: Take it to the next level
Amazing new TV ad for Nike. You can see a bigger version here . Credits: Director: Guy Ritchie Via: Glossy
Sporting: Interactive Movie to sell their season tickets
Reads: The season is about to start and mister Paulo Bento is worried. The season’s success is up to you. Insert your data and fix this problem now ! Description: For the last few years Sporting has been selling their Gamebox pack with season tickets, every year the sales have been growing steadily. For the 07/08 season, to achieve a more widespread interest with a better ROI, Sporting focused on the Internet and mobile marketing along with the TV advert. Through an interactive video, users can place their name and phone number to receive a call by Sportings' coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel. Credits: Agency: DraftFCB Lisbon (Portugal) Creative Director: Duarte Pinheiro de Melo Art Director: Bruno Mota Copywriter: Marcos Drummond Production: Garage Film...