Fashion QR9

Apparently we might only have 100 months to save the World, so we better start doing something about it. Check the site here . Via: Hidden Persuader

Amazing and very touching animation for Amnesty International by TBWA/Paris , produced by Magiclab (France). Via: shape + colour

Hard hitting promo for Channel 4's Disarming Britain Season. Direct by Brett Foraker. Via: Friday Linkage

A very interesting project by Lotus. Will we finally be able to have an eco-friendly car wich is actually good looking? Via: NOTCOT

About this project: "A fund raising exhibition/auction to support the National Trust Totoro Forest Foundation established by Oscar winning film maker Hayao Miyazaki , featuring original art created by internationally acclaimed artists in the fields of animation, comic books, and illustration." Great illustration and it's for a good cause! Via: NOTCOT

Fantastic project by designer/art director James West , with all the money raised from the book going to UNICEF. So far he has made £6000 (€7538 / USD11841) for cyclone victims of Myanmar (Burma). You can donate directly, if you wish, here . Unfortunately the book is now sold out, but you never know, maybe some more will be produced? I would buy one. Via: swissmiss

The i'm Initiative is a Microsoft program that gives part of the advertising revenue to a social cause every time you use Windows Live Messenger or Windows Live Hotmail. Unfortunately the only ones who can participate on this initiative, are the users from the U.S. Nevertheless, it's worth checking out, and who knows, maybe they'll make it available for the rest of us soon. Via: NOTCOT

I scooped this great project from glossy , apparently it's not new, however I've never heard of it before. This jacket celebrates the 15th year of Taxi . This is what Taxi say about the project: In 2007, TAXI celebrated 15 years of success. To mark the occasion, they wanted a big idea, one that would give back to the community. The brief was sent out, and executive creative director, Steve Mykolyn, came back with The 15 Below Project. Its first initiative – a jacket for the homeless. I sure this jacket will get some big prizes this year, if not, there's always the good karma gained by all those involved :) Via: glossy

I don´t know if you guys know this one, anyway, give it a go, it's quite fun, specially for such a serious matter. Thanks to Marcos

I think this one is brilliant. Check it out and let me know your thoughts. Thanks to Filipa .

This is a website that helps you understand the impact and importance that micro-credit has for people in Africa. Behind the program is famous Senegalese singer Youssou N'Dour . In the words of Staci Smith who kindly sent me this project: "Late in 2007, Benetton began documenting the progress of the loan recipients through the images of photographer James Mollison . Mollison’s photos spotlight a diverse group of entrepreneurs including a fisherman, a decorator, a musician, a farmer, and a boxer. In keeping with Benetton’s commitment to social advocacy, the images are featured on billboards and print ads in the company’s new “ Africa Works ” global communications campaign. Benetton’s hope is that these everyday people will become tangible symbols of an Africa that uses the dignity of work to fight poverty and take back responsibility for creating its own future" Do check it out, it's for a very worthy cause. Thanks to Staci Smith

Nice ad for a worthy cause , another good animation from the guys at W+K London, it's very simple but in my opinion works very well getting the message across effectively. Good choice on the voice over, actor Thomas Turgoose. Credits: Agency: W+K London (UK) Via: The Guardian

Nice advert for MTV Switch by Ogilvy Portugal . Via: ptFOLIO

In my opinion, one of the first really good adverts from Greenpeace . Great song to. Credits: Agency: Escape Partners Production: Park Village , London (UK) Via: The Guardian

This is a project as cool as it is important. WWF and Poke London want us to join forces with them to save the World. Basically we have to sign the online petition for the Climate Change bill, and our names will be featured on the giant paper plane or boat that will be taken through London to Parliament Square. Participate, it's for two very good causes, firstly and most important of course, you're helping save the planet. Secondly, it's a very cool project. Via: It's Nice That

Via: AdHunt

About: Green Thing is a new community (32 days old today) that makes it easy and enjoyable to be a bit greener. Every month you’ll get a different Green Thing to do. All you have to do is do it. Via: swissmiss

Thanks to A Source Of Inspiration

About the project: Here's a big idea: Pangea Day plans to use the power of film to bring the world a little closer together. We're divided by borders, race, religion, conflict... but most of all by misunderstanding and mistrust. Pangea Day seeks to overcome that -- to help people see themselves in others -- through the power of film. On May 10, 2008 -- Pangea Day -- sites in Cairo, Dharamsala, Jerusalem, Kigali, London, New York City, Ramallah and Rio de Janeiro will be linked to produce a 4-hour program of powerful films, visionary speakers, and uplifting music. The program will be broadcast live to the world through the Internet, television, digital cinemas, and mobile phones. Your film could be part of it. The online video revolution has helped spawn a new generation of grass-roots film-makers worldwide. Much of the output, of course, is mediocre. But hidden in there are amazing talents capable of using film to astonishing effect... and capable of telling stories that can cr...

"Gary Walker and Huw Williams, senior directors at AMV BBDO, said: Unlike Hollywood films, bullets don't leave perfectly clean symmetrical holes, they leave big gaping wounds in kids faces, bodies, arms and legs. If this little film makes just one kid think twice about picking up a gun, then it's a start." Credits: Agency: AMV BBDO , London (UK) Via: The Hidden Persuader / Brand Republic