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FASHION - James Laver was a museum curator for the Victoria and Albert Museum in London from the 1930s through the 1950s. Laver was also a fashion theorist and historian and having no other claim to fame he conceived of Laver’s Law — an attempt to make sense of the "fashion trend life cycle". Here is James Laver's Law of Fashion: Indecent 10 years before its time Shameless 5 years before its time Outré (Daring) 1 year before its time Smart Current Fashion Dowdy 1 year after its time Hideous 10 years after its time Ridiculous 20 years after its time Amusing 30 years after its time Quaint 50 years after its time Charming 70 years after its time Romantic 100 years after its time Beautiful 150 years after its time What is interesting is that James Laver's Law of Fashion's has become the standard by which clothes buyers now operate. ie. Stanley Marcus, the former president of Neiman Marcus, recounts in his rather boring memoir tit...

FASHION - The intense competition in the fashion industry makes it important for any fashion designer to showcase the designs to a larger audience. This can be done by creating fashion sketches and displaying them on the Internet. The sketches give an insight to the fashion fraternity and also to the common audience on the concept behind a particular fashion design. It is a way of communicating the theme to the people associated with the apparel industry. Hence, they are extremely important for any fashion designer. Fashion sketches are illustrations made by professional artists and designed in a way that they can be easily displayed on the Internet. They portray the true creative genius of the designer. These can be considered a blue print of the final product. The perfection in making sketches is a prerequisite as they serve as the main marketing tool of the fashion professionals. The sketches reflect trends and the value added features of the design. They can also be used to evalua...