For the next generation
Credits:
Agency: Ogilvy & Mather, Stockholm (Sweden)
Via: Brainstorm
Move over jeans, Trousers are in
FASHION - Jeans will always be cool, of that there is no doubt. But its starting to look like they will have a lot of competition from the growing trend of wearing trousers. You would think that jeans, perhaps the most proletarian piece of apparel, known for durability, strength and versatility, would soar during recession times, but instead blue jeans appear to have fallen out of favour with women (sales are down world wide over the past 8 months). Denim is practically a demi-god in the fashion world, but in this David and Goliath story it seems like the lowly trousers now has the advantage. It used to be that blue jeans were kewl. Rebels wore blue jeans. Now everyone wears them. My grandma wears blue jeans. High school teachers wear blue jeans. George W. Bush wears blue jeans (he's really trying hard to fit back into civilian society). Conclusion? Blue jeans aren't that kewl any more. The hip thing these days is the more counter-culture look of trousers, sometimes made of l...
