Levi's Copper Jenas: X-ray




"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructed with metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.

Credits:
Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Editor: Dave Phung
Photographer: Simon Harsent

Via: Ads of the World

Popular posts from this blog

BMW: Art Cars

In the 1970s and 80s BMW invited some of the worlds best artists to use Le Mans BMWs as their canvases. The result became the BMW Art Car exhibition. To promote it when it came to Auckland, they commissioned local artists to take existing BMW billboards and turn them into art. Credits: Agency: Colenso BBDO , New Zealand Via: directdaily / Ads of the World
Read more

James Laver's Law of Fashion

Image
FASHION - James Laver was a museum curator for the Victoria and Albert Museum in London from the 1930s through the 1950s. Laver was also a fashion theorist and historian and having no other claim to fame he conceived of Laver’s Law — an attempt to make sense of the "fashion trend life cycle". Here is James Laver's Law of Fashion: Indecent 10 years before its time Shameless 5 years before its time Outré (Daring) 1 year before its time Smart Current Fashion Dowdy 1 year after its time Hideous 10 years after its time Ridiculous 20 years after its time Amusing 30 years after its time Quaint 50 years after its time Charming 70 years after its time Romantic 100 years after its time Beautiful 150 years after its time What is interesting is that James Laver's Law of Fashion's has become the standard by which clothes buyers now operate. ie. Stanley Marcus, the former president of Neiman Marcus, recounts in his rather boring memoir tit
Read more