Diet Coke: Back Lot

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Move over jeans, Trousers are in

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FASHION - Jeans will always be cool, of that there is no doubt. But its starting to look like they will have a lot of competition from the growing trend of wearing trousers. You would think that jeans, perhaps the most proletarian piece of apparel, known for durability, strength and versatility, would soar during recession times, but instead blue jeans appear to have fallen out of favour with women (sales are down world wide over the past 8 months). Denim is practically a demi-god in the fashion world, but in this David and Goliath story it seems like the lowly trousers now has the advantage. It used to be that blue jeans were kewl. Rebels wore blue jeans. Now everyone wears them. My grandma wears blue jeans. High school teachers wear blue jeans. George W. Bush wears blue jeans (he's really trying hard to fit back into civilian society). Conclusion? Blue jeans aren't that kewl any more. The hip thing these days is the more counter-culture look of trousers, sometimes made of l...
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Fashion Riot for Comme des Garçons

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FASHION - Imagine if you will going to an H&M store at Toronto's Eaton Centre and standing in line for 12 hours waiting for the store to open... and then when the store does open a riot breaks out and people start fighting over the clothes. That is what on November 13th 2008. 210 people + Limited edition designs by avant garde Japanese designer Rei Kawakubo for fashion label Comme des Garçons = RIOT . Kawakubo, the founder of Comme des Garçons, is often credited with being one of the first to introduce a predominant use of black, asymmetrical hems and frays seams when she first launched the label in Paris in the early 1980s. Rei Kawakubo is untrained as a fashion designer, but studied fine arts and literature at Tokyo's prestigious Keio University. After graduation, Kawakubo worked in a textile company and began working as a freelance stylist in 1967. In 1973, Rei Kawakubo established her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique in ...
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Bouygues Telecom: Creation of the list

Great advert by DDB Paris for Bouygues Telecom. Fun, well produced, with great details such as "papa portable" and "papa maison", the 2 Zs, and the unidentified number. Most definitely worth watching. Credits: Agency: DDB Paris (France) Thanks to Gustavo Azevedo
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