Fashion Riot for Comme des Garçons

FASHION - Imagine if you will going to an H&M store at Toronto's Eaton Centre and standing in line for 12 hours waiting for the store to open... and then when the store does open a riot breaks out and people start fighting over the clothes.

That is what on November 13th 2008.

210 people + Limited edition designs by avant garde Japanese designer Rei Kawakubo for fashion label Comme des Garçons = RIOT.

Kawakubo, the founder of Comme des Garçons, is often credited with being one of the first to introduce a predominant use of black, asymmetrical hems and frays seams when she first launched the label in Paris in the early 1980s.

Rei Kawakubo is untrained as a fashion designer, but studied fine arts and literature at Tokyo's prestigious Keio University. After graduation, Kawakubo worked in a textile company and began working as a freelance stylist in 1967.

In 1973, Rei Kawakubo established her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique in Tokyo in 1975. Starting out with women's clothes, Kawakubo added a men's line in 1978. Three years later, she started presenting her fashion lines in Paris each season, opening up a boutique in Paris in 1982.

Comme des Garçons specialises in anti-fashion, austere, sometimes deconstructed garments. During the 1980s, Rei Kawakubo's garments were primarily in black, dark grey or white. The materials were often draped around the body and featured frayed, unfinished edges along with holes and a general asymmetrical shape. Challenging the established notions of beauty she created an uproar at her debut Paris fashion show where journalists labeled her clothes 'Hiroshima chic' amongst other things. Since the late 1980s her colour palette has grown somewhat.

Rei Kawakubo likes to have input in all the various aspects of her business. Rather than just focussing on clothes and accessories. She is greatly involved in graphic design, advertising and shop interiors believing that all these things are a part of one vision and are inextricably linked. Her Aoyama, Tokyo store is known for its sloping glass facade decorated with little blue dots. This was designed in collaboration between Rei and a Japanese architect. Rei published her own bi-annual magazine, 'Six' (standing for 'sixth sense'), in the early 1990s. It featured very little text and consisted mainly for photographs and images that she deemed inspiring. In 1996 Rei was guest editor of the high art publication Visionaire.

Rei Kawakubo is known to be quite reclusive and media shy, preferring her innovative creations to speak for themselves.